S4D chief data strategists discusses the importance of data in driving business performance. She stresses the critical need for organizations to view data as a business asset. She highlights the need for private and public sectors to prioritize the development of good foundations for data production, while establishing culture of data use in decision making. She highlights S4D’s unique approach to addressing these challenges specifically in Public Health Supply Chain. She reiterates how S4D is transforming the key role data plays in creating dynamic and resilient supply chain and highlights the impacts of ignoring the role data plays in both strategic and operational business objectives.